• Atelier inks have a very buttery consistency, with a very high (color) pigment content, much in the same way high end eyeshadows have a high pigment content, better blend-ability and layering properties. 
• When you add water to Atelier for painting the color stays bright & pretty even after it dries, plus some beautiful undertones will emerge in your paintings, giving more artistic dimension & interest.
• Atelier makes painting so much easier because you get that dark to light blend very easily, bringing out the artist in everyone. 
• It's a different way of using and thinking about ink.  We worked tirelessly on this concept and formulation for the better part of 2 years, as we wanted to make sure it was just right. 
• Atelier re-inkers have been designed to work in conjunction with with the ink pads.  They are not just re-inkers they are actually Watercolor / Re-inkers, giving you the ability to achieve an even deeper, darker tone of color, for those nooks and crannies when water coloring. *(shake well before using)
• The entire Atelier Ink line is artist grade quality because of the way it is formulated and the ratio of (color) pigment it has.